In its virtual trade show, igus is now presenting more than 100 plastic innovations and product range additions from all areas of motion plastics. Around 400 square metres in size, the real stand is now open to visitors on the Internet and, using multimedia, provides information on the topic of “Cost down, Life up. It’s our job.” The trade show is part of the digital support given to customers, whereby personal guided tours, person-to-person meetings and group meetings on the stand can be arranged.
After a 2% increase in turnover last year, igus is currently registering different signals from the market. Whilst sales declined in the first four months due to the Corona situation, incoming orders have so far remained almost stable. The interest in motion plastics, which improve technology and reduce costs, is increasing markedly. So igus has set up a trade show stand where customers can discover digital innovations for themselves. The initial days have already seen much approval.
In the current situation, many firms are restricting visits to external companies. With its virtual visit, igus offers a simple alternative: assembly aids and drawings as well as a tour of the machine, interactive presentations for designers, buyers and other concerned parties are provided over the Internet