Launch of Australian Branch and robotics marketplace RBTX in Collaboration with Treotham

igus, the world’s leading supplier of motion plastics and innovative technical solutions announces the opening of its own branch in Australia. This is an important step toward strengthening its role in this important and large market. This milestone was achieved in collaboration with long-standing local distribution partner Treotham Automation and is a crucial step toward providing Australian companies with faster access to igus products, advanced automation solutions, and consistently customer-focused support.

The Australian market is offering great opportunities for igus solutions. With a growing demand for industrial automation, businesses are increasingly seeking cost-effective ways to innovate and optimise processes. Recognising this dynamic momentum, igus is bringing its global expertise in Low Cost Automation (LCA) to Australia with its open robotics marketplace RBTX and the unique test-before-invest service: This service allows customers to request a demonstration of their specific application and see the possibilities offered by LCA products for themselves, completely risk-free, before making an investment decision.

“Low Cost Automation is a game-changer, especially for small and medium-sized businesses looking to boost efficiency without breaking the bank,” says Alexander Mühlens, Head of Low Cost Automation at igus.

A strategic partnership for higher availability and optimal service

The partnership between igus and Treotham Automation, spanning an impressive 30 years, is a testament to their collaborative strength in the Australian market. Built on trust and shared expertise, this enduring relationship has been pivotal in introducing igus solutions locally, ensuring customers benefit from innovative products and tailored support. Treotham has played a crucial role in establishing igus’ presence, fostering a culture of excellence and reliability that meets the evolving demands of Australian industries.
Ricardo, Country Manager of igus Australia, emphasises the importance of this partnership, stating, “Our collaboration with Treotham has been vital in building igus’ presence in Australia. By opening our own branch and deepening this collaboration, we’re further strengthening our commitment to this crucial market. For igus, being close to our customers is more than just logistics: At igus, we understand that our success is only possible through the success of our customers.” This move highlights igus’ dedication to the Australian market and underscores the significance of its partnership with Treotham in driving mutual growth and success.

Improving the User Experience

As part of the commitment to being the easiest company to deal with, igus is excited to announce significant upgrades to the Australian webshop, these aim to make ordering faster, simpler, and more convenient. A key component is increased product availability through an expanded inventory. This together with optimised logistics will lead to shorter delivery times and better supply chain dependability. Starting from lot size one, customers will benefit from direct access to products without delays associated with international shipments.

To better meet the needs of Australian customers, igus will introduce additional payment options, including local payment methods, online payment systems, and flexible invoicing terms.

“Ensuring an exceptional user experience is central to what we stand for at igus,” says Ricardo Guerra, Country Manager at igus Australia. “With these improvements to the Australian webshop, we’re aligning our digital services with our ethos of being the easiest company to deal with. By helping our customers to find the best solutions quick and easy we support them in staying competitive and successful.”